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UNFOLD / PR & COMMUNICATIONS

Give your story a clear direction.

Prepare credible messages and relevant stories for the audiences you want to reach.

Discuss pr & communications ↗

For UK startups, small businesses and growing brands.

Illustrative pr & communications creative process

THE RIGHT STARTING POINT

Who this is for.

Businesses with genuine news, a launch, specialist expertise or a need for more consistent communications.

YOUR SCOPE

What your project can include.

  • Audience and message direction
  • Story angles and communication plan
  • Agreed press or editorial materials
  • Relevant media outreach
  • Activity summary and review

Your proposal confirms the exact deliverables, formats, review stages and exclusions before work starts.

WORKING TOGETHER

What we need from you.

  • Verified facts and news
  • Spokesperson availability
  • Supporting images and permissions
  • Approval contacts and sensitivities

PROJECT MILESTONES

A clear route through the work.

01

Story discovery

02

Messages and materials approval

03

Outreach or communications delivery

04

Activity and coverage review

Dates and review points are agreed around the brief, dependencies and availability.

ENGAGEMENT OPTIONS

Start with the support you need.

Focused announcement

A focused brief with agreed outputs and review stages.

Launch communications

Connected work planned around your launch, team or programme.

Ongoing communications support

Regular support with a defined scope, priorities and review points.

We shape the proposal around scope, complexity, production needs and ongoing support. Tell us your priorities and budget so we can explore a suitable starting point.

ILLUSTRATIVE APPROACH

A launch with something useful to say.

An illustrative approach: verify the news, define the audience, prepare a spokesperson brief and announcement, then record outreach and editorial responses.

Example workflow, rather than a completed client project or promised outcome.

BEFORE YOU ENQUIRE

Your questions, answered.

Can you guarantee coverage?

No. Publication is an editorial decision. We focus on relevant stories, accurate materials and targeted outreach.

What makes a story useful?

A clear audience, credible evidence and a timely reason to care. We assess the angle before agreeing the work.

Do you handle urgent sensitive issues?

Tell us the context and urgency. Availability and specialist requirements must be agreed; routine PR support does not imply a 24-hour crisis service.

YOUR NEXT STEP

Let’s shape your brief.

Share your business, your goals and the support you have in mind. We’ll review your enquiry and discuss the scope before preparing a proposal.

Start a conversation ↗

Connected support.